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gre范文:GRE作文范文大全(141)

发布时间:2012-01-19来源:查字典留学网

gre范文:GRE作文范文大全(141)

GRE考试形式:中国大陆地区、香港、澳门、韩国目前执行分开考试的形式。由机考(分析性写作)和笔试(语文、数学)组成。

Finally, the administrator overlooks the possibility that the job-op program is oriented toward

the needs of students at technical schools. A job-op program that successfully places technical

students might not be as successful in placing graduates of four-year universities, because the

types of jobs the two groups of graduates typically seek and would qualify for are quite

different.

In conclusion, the argument is unconvincing as it stands. To strengthen it the administrator

must show that one of Waymarsh's academic goals is to place its new graduates in jobs. The

administrator must also show that this job-op program is equally successful in placing

university graduates as it is in placing technical-school graduates. To better evaluate the

argument we would need more information about the extent to which the job-opprogram is

actually responsible for the successful job placement rate among Plateau's graduates.

Argument 98

The following appeared in a memorandum from the new president of the Patriot car

manufacturing company.

"In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not

sold as well as have our competitors' cars. But now, since many regions in this country report

rapid increases in the numbers of newly licensed drivers, we should be able to increase our

share of the market by selling cars to this growing population. Thus, we should discontinue our

oldest models and concentrate instead on manufacturing sporty cars. We can also improve the

success of our marketing campaigns by switching our advertising to the Youth Advertising

agency, which has successfully promoted the country's leading soft drink." 感谢您阅读《GRE作文范文大全(141) 》一文,查字典出国留学网()编辑部希望本文能帮助到您。GRE考试形式:中国大陆地区、香港、澳门、韩国目前执行分开考试的形式。由机考(分析性写作)和笔试(语文、数学)组成。

In this memo the president of Patriot car manufacturing argues that in order to increase its

market share Patriot should (1) discontinue its older models, which look "old- fashioned" and

have not been selling well, (2) begin manufacturing sporty models, and (3) hire Youth

Advertising agency, which has successfully promoted the country's leading soft drink. To justify

this recommendation the president points out that many regions report a rapid increase in the

number of newly licensed drivers. However, this argument relies on several dubious

assumptions, and is therefore unpersuasive.

To begin with, the president's argument relies on certain unproven assumptions about the

reports of a sharp increase in the number of newly licensed drivers. First, the argument

assumes that the reports are accurate, and that these regions account for a statistically

significant portion of Patriot's potential buyers. Secondly, the president overlooks the

possibility that in other regions that number is actually declining, so that there is no net

increase at all.

249

Even assuming that the reports are accurate and the regions cited are representative of the

overall territory in which Patriot cars are marketed, the president concludes too hastily that

newly licensed drivers will tend to favor new cars over used ones, and to favor Patriot's sporty

new cars over other manufacturers' new vehicles. The president ignores the likelihood that the

vast majority of new drivers are teenagers who cannot afford new sports cars, or new cars of

any kind. Even teenagers who can afford new sports cars might prefer other manufacturers'

cars--perhaps due to Patriot's old-fashioned image. Lacking evidence that new drivers who

buy cars will tend to buy Patriot sports cars, the president cannot convince me that the

recommended course of action will increase Patriot's market share.

Finally, the fact that Youth has successfully promoted the country's leading soft drink

amounts to scant evidence that Youth would also be successful in promoting Patriot cars.

Marketers that are effective in one industry are not necessarily effective in another. Besides,

the president unfairly assumes that Patriot's current advertising agency is partly responsible

for Patriot's relatively small market share. Perhaps some other factor--such as poor

management, distribution, or pricing decisions--is the true reason for Patriot's market-share

problem. Moreover, perhaps Youth would be less effective than Patriot's current ad agency.

Thus switching to Youth will not necessarily improve Patriot's market share--and might even

result in a decline in that share.

In sum, the president's recommendation is weak. To strengthen it the president must show

that the reports are a reliable indicator of the overall change in the number of newly licensed

drivers. The president must also provide dear evidence--perhaps by way of a reliable

survey--that a sufficient percentage and number of new drivers who are able and willing to buy

new cars will choose Patriot's sports cars over other manufacturers' cars, so that Patriot's

overall market share will increase. To better assess the recommendation that Patriot switch to

Youth, I would need to know the extent to which Patriot's current ad strategy is responsible for

Patriot's market-share problems; then I would need to know Youth's experience and success

record in the car industry--relative to that of Patriot's current agency as well as other available

agencies. 感谢您阅读《GRE作文范文大全(141) 》一文,查字典出国留学网()编辑部希望本文能帮助到您。GRE考试形式:中国大陆地区、香港、澳门、韩国目前执行分开考试的形式。由机考(分析性写作)和笔试(语文、数学)组成。

Argument 99

The following appeared in a memorandum from the owner of Armchair Video, a chain of video

rental stores.

"Because of declining profits, we must reduce operating expenses at Armchair Video's ten

video rental stores. Raising prices is not a good option, since we are famous for our special

bargains. Instead, we should reduce our operating hours. Last month our store in downtown

Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall

inventory by no longer stocking any film released more than two years ago. Since we have

received very few customer complaints about these new policies, we should now adopt them

at all other Armchair Video stores as our best strategies for improving profits."

In this memo the owner of Arrnchair Video concludes that in order to boost sagging profits

Armchair's stores should eliminate evening operating hours and should stock only movies that

are less than two years old. To support this conclusion the owner points out that since

250

Armchair's downtown Marston store implemented these changes, very few customers have

complained. The owner's argument relies on several unsubstantiated assumptions, and is

therefore unconvincing as it stands.

In the first place, implicit in the argument is the assumption that no other means of boosting

profits is available to Armchair. While the owner has explicitly ruled out the option of raising its

rental rates, the owner ignores other means, such as selling videos, or renting and selling

compact discs, candy, and so forth. Without considering such alternatives, the owner cannot

justifiably conclude that the proposed changes are the only ways Armchair can boost its

profits.

A second problem with the argument is that it assumes that the proposed changes would in

fact enhance profits. It is entirely possible that the lost revenue from reducing store hours

would outweigh the savings in reduced operating costs. Perhaps Armchair customers are

attracted to the stores' wide selection and Variety of movies, and that Armchair would lose their

patronage should it reduce its inventory. Moreover, common sense informs me that video

rental stores do most of their business during evening hours, and therefore that the proposed

action would act~:aily result in a further decline in profits. 感谢您阅读《GRE作文范文大全(141) 》一文,查字典出国留学网()编辑部希望本文能帮助到您。

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