gre范文:GRE作文范文大全(141)
GRE考试形式:中国大陆地区、香港、澳门、韩国目前执行分开考试的形式。由机考(分析性写作)和笔试(语文、数学)组成。
Finally, the administrator overlooks the possibility that the job-op program is oriented toward
the needs of students at technical schools. A job-op program that successfully places technical
students might not be as successful in placing graduates of four-year universities, because the
types of jobs the two groups of graduates typically seek and would qualify for are quite
different.
In conclusion, the argument is unconvincing as it stands. To strengthen it the administrator
must show that one of Waymarsh's academic goals is to place its new graduates in jobs. The
administrator must also show that this job-op program is equally successful in placing
university graduates as it is in placing technical-school graduates. To better evaluate the
argument we would need more information about the extent to which the job-opprogram is
actually responsible for the successful job placement rate among Plateau's graduates.
Argument 98
The following appeared in a memorandum from the new president of the Patriot car
manufacturing company.
"In the past, the body styles of Patriot cars have been old-fashioned, and our cars have not
sold as well as have our competitors' cars. But now, since many regions in this country report
rapid increases in the numbers of newly licensed drivers, we should be able to increase our
share of the market by selling cars to this growing population. Thus, we should discontinue our
oldest models and concentrate instead on manufacturing sporty cars. We can also improve the
success of our marketing campaigns by switching our advertising to the Youth Advertising
agency, which has successfully promoted the country's leading soft drink." 感谢您阅读《GRE作文范文大全(141) 》一文,查字典出国留学网()编辑部希望本文能帮助到您。GRE考试形式:中国大陆地区、香港、澳门、韩国目前执行分开考试的形式。由机考(分析性写作)和笔试(语文、数学)组成。
In this memo the president of Patriot car manufacturing argues that in order to increase its
market share Patriot should (1) discontinue its older models, which look "old- fashioned" and
have not been selling well, (2) begin manufacturing sporty models, and (3) hire Youth
Advertising agency, which has successfully promoted the country's leading soft drink. To justify
this recommendation the president points out that many regions report a rapid increase in the
number of newly licensed drivers. However, this argument relies on several dubious
assumptions, and is therefore unpersuasive.
To begin with, the president's argument relies on certain unproven assumptions about the
reports of a sharp increase in the number of newly licensed drivers. First, the argument
assumes that the reports are accurate, and that these regions account for a statistically
significant portion of Patriot's potential buyers. Secondly, the president overlooks the
possibility that in other regions that number is actually declining, so that there is no net
increase at all.
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Even assuming that the reports are accurate and the regions cited are representative of the
overall territory in which Patriot cars are marketed, the president concludes too hastily that
newly licensed drivers will tend to favor new cars over used ones, and to favor Patriot's sporty
new cars over other manufacturers' new vehicles. The president ignores the likelihood that the
vast majority of new drivers are teenagers who cannot afford new sports cars, or new cars of
any kind. Even teenagers who can afford new sports cars might prefer other manufacturers'
cars--perhaps due to Patriot's old-fashioned image. Lacking evidence that new drivers who
buy cars will tend to buy Patriot sports cars, the president cannot convince me that the
recommended course of action will increase Patriot's market share.
Finally, the fact that Youth has successfully promoted the country's leading soft drink
amounts to scant evidence that Youth would also be successful in promoting Patriot cars.
Marketers that are effective in one industry are not necessarily effective in another. Besides,
the president unfairly assumes that Patriot's current advertising agency is partly responsible
for Patriot's relatively small market share. Perhaps some other factor--such as poor
management, distribution, or pricing decisions--is the true reason for Patriot's market-share
problem. Moreover, perhaps Youth would be less effective than Patriot's current ad agency.
Thus switching to Youth will not necessarily improve Patriot's market share--and might even
result in a decline in that share.
In sum, the president's recommendation is weak. To strengthen it the president must show
that the reports are a reliable indicator of the overall change in the number of newly licensed
drivers. The president must also provide dear evidence--perhaps by way of a reliable
survey--that a sufficient percentage and number of new drivers who are able and willing to buy
new cars will choose Patriot's sports cars over other manufacturers' cars, so that Patriot's
overall market share will increase. To better assess the recommendation that Patriot switch to
Youth, I would need to know the extent to which Patriot's current ad strategy is responsible for
Patriot's market-share problems; then I would need to know Youth's experience and success
record in the car industry--relative to that of Patriot's current agency as well as other available
agencies. 感谢您阅读《GRE作文范文大全(141) 》一文,查字典出国留学网()编辑部希望本文能帮助到您。GRE考试形式:中国大陆地区、香港、澳门、韩国目前执行分开考试的形式。由机考(分析性写作)和笔试(语文、数学)组成。
Argument 99
The following appeared in a memorandum from the owner of Armchair Video, a chain of video
rental stores.
"Because of declining profits, we must reduce operating expenses at Armchair Video's ten
video rental stores. Raising prices is not a good option, since we are famous for our special
bargains. Instead, we should reduce our operating hours. Last month our store in downtown
Marston reduced its hours by closing at 6:00 P.M. rather than 9:00 P.M. and reduced its overall
inventory by no longer stocking any film released more than two years ago. Since we have
received very few customer complaints about these new policies, we should now adopt them
at all other Armchair Video stores as our best strategies for improving profits."
In this memo the owner of Arrnchair Video concludes that in order to boost sagging profits
Armchair's stores should eliminate evening operating hours and should stock only movies that
are less than two years old. To support this conclusion the owner points out that since
250
Armchair's downtown Marston store implemented these changes, very few customers have
complained. The owner's argument relies on several unsubstantiated assumptions, and is
therefore unconvincing as it stands.
In the first place, implicit in the argument is the assumption that no other means of boosting
profits is available to Armchair. While the owner has explicitly ruled out the option of raising its
rental rates, the owner ignores other means, such as selling videos, or renting and selling
compact discs, candy, and so forth. Without considering such alternatives, the owner cannot
justifiably conclude that the proposed changes are the only ways Armchair can boost its
profits.
A second problem with the argument is that it assumes that the proposed changes would in
fact enhance profits. It is entirely possible that the lost revenue from reducing store hours
would outweigh the savings in reduced operating costs. Perhaps Armchair customers are
attracted to the stores' wide selection and Variety of movies, and that Armchair would lose their
patronage should it reduce its inventory. Moreover, common sense informs me that video
rental stores do most of their business during evening hours, and therefore that the proposed
action would act~:aily result in a further decline in profits. 感谢您阅读《GRE作文范文大全(141) 》一文,查字典出国留学网()编辑部希望本文能帮助到您。